Understanding $TYGA in one article: the risks and controversies behind the celebrity-endorsed Memecoin

2/12/2025, 10:18:54 AM
Beginner
Quick Reads
$TYGA is a personal Memecoin born in the recent celebrity meme wave, issued and vigorously promoted by the well-known American rapper Tyga. With Tyga's strong influence, the token quickly gained widespread attention upon its launch, with a market value soaring to about $28 million. However, the good times didn't last long, as $TYGA soon experienced a sharp decline, dropping by as much as 99%, sparking widespread discussions in the market about the potential risks of the token.

1. Introduction of $TYGA Token

Tyga is a well-known American rapper, as of now, his Instagram account (@tygaWith about 46 million fans, he has posted over 4000 pieces of content.

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His music works have garnered hundreds of millions of plays on major streaming platforms, with a fan base mainly composed of young people from around the world, especially having a large following in the United States.

$TYGA is a personal Memecoin launched by American rapper Tyga. As a personal Memecoin, Tyga, based on his influence in the music and entertainment industry, has entered the cryptocurrency market. The origin of the token itself carries a strong celebrity hype color.

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Source:https://x.com/Tyga

The Rise and Fall of the $TYGA Token

In the early stages of its launch, $TYGA quickly rose from zero market value to a peak market value of about 28 million US dollars. This phenomenon is mainly attributed to influential figures endorsing and promoting it. Many celebrities and social media influencers vigorously promoted $TYGA on their respective platforms, creating a situation for the project to be legal and profitable rapidly.

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Despite a significant increase in the price of the cryptocurrency market during the speculation period, $TYGA subsequently experienced a severe decline, with a drop of about 99%. This extreme volatility indicates that the project may have significant ‘pump and dump’ risks, with some speculative behavior possibly just creating the illusion of short-term profits to attract retail investors. Initially, influential individuals use their platforms and speculative means to attract a large number of buyers, then concentrate on selling at high levels, causing prices to collapse instantly. The rapid rise in prices and subsequent sharp decline both suggest the possibility of price manipulation and concentrated selling in the market.

The token is now listed in the Gate.io Innovation Zone. Click the link to go to the trading page:https://www.gate.io/pilot/solana/tyga-tyga

Where are the risks of $TYGA?

The first and foremost issue is the high concentration of token distribution. According to CoinCarp’s data, the token distribution of $TYGA is as follows:

  • Fair distribution: 60%
  • Burn: 17%
  • Tyga allocation (6 months lockup, 2 years vesting): 10%
  • Web2 Launch: 5%
  • Liquidity and Exchange: 5%
  • Marketing: 3%

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However, despite the official statement of the above distribution ratio, the actual holdings may differ. Some analysis suggests that certain wallet addresses hold a large amount of $TYGA tokens, which may lead to a centralized control of token supply.

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Source:https://x.com/badattrading_/status/1887766350296125698

The top three holders (see the chart above) have extremely high concentration of chips, accounting for 17%, 10%, and 5% respectively. This concentration of token holdings may lead to a few entities controlling the supply, increasing the risk of market manipulation.

Next is the developers’ fund diversification: developers diversify a large amount of funds into different wallets, possibly to conceal the concentration of funds and increase tracking difficulty.
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Given the above situation, there are certain risks in the distribution and holding of the $TYGA token. Investors should be cautious and avoid participating in token trading that may involve manipulation and fraud risks. It is worth noting that this is not Tyga’s first association with cryptocurrency projects similar to scams. Previously, he promoted a token called PAWGCOIN, which some investors also considered a scam.

4. Summary

In recent years, Memecoins issued by celebrities have become increasingly common. However, these tokens often hide high risks and controversies. Take $TYGA as an example, although it initially gained market attention due to the celebrity effect, the concentration of token distribution has raised doubts about its security and credibility. Similar situations are also reflected in Memecoins issued by other celebrities. For example, in 2024, several celebrities launched their own tokens, but these tokens subsequently depreciated significantly and were even accused of insider trading and other issues.

These events remind investors that celebrity endorsements do not equate to the reliability of the project. When investing in such tokens, caution should be exercised, and a thorough understanding of the project background should be maintained to avoid losses due to blind following.

Author: Rachel
Reviewer(s): Mark
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
* This article may not be reproduced, transmitted or copied without referencing Gate. Contravention is an infringement of Copyright Act and may be subject to legal action.

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